Guided by relentless focus on our five imperatives, we will constantly strive to implement the critical initiatives required to achieve our vision. In doing this, we will deliver operational excellence in every corner of the Company and meet or exceed our commitments to the many constituencies we serve. All our long-terms strategies and short term actions will be molded by a set of core values that are shared by each and every associate. To make our-self stand out with non-traditional media. A written job description on a newspaper won't necessarily make stand out. Using non-traditional recruiting media is also a chance for you to convey something about your corporate culture to jobseekers.